Monthly Archives: March 2012

Focusing on the Lower Third Graphic

Tweet Last time, we explained lower thirds and how they were used in the video production industry. In short review – lower thirds are are used as a reference for the audience to identify the person speaking in the film. … Continue reading

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What Exactly is a Lower Third Graphic?

Tweet In the video production industry, the graphic at the bottom of your screen is called a lower third. While the name suggests the graphic encompasses the entire lower-third of the screen, this is not necessarily the case. More often … Continue reading

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Sharing the Benefits in Your Video Marketing Campaign

Tweet Last time, we discussed things to consider when developing a video marketing script and how it’s important to have a good ratio of “value for the customer” to “the business’ own self-promotion.” Today, we’d like to continue the discussion … Continue reading

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